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Service 06 · Data & Strategy

Data analysis and strategy to decide with confidence.

Our data analysis and market research help businesses in every sector in Angola decide based on information, not assumptions. We organize your numbers, study the market and the competition, and turn it all into practical recommendations.

Book a chatSee what's included
  • A clear proposal, with deadlines
  • In Luanda or online
  • Portuguese and English
  • Ongoing support
Presenting a data dashboard to a team

What you get

What data analysis and strategy include

Many businesses have data scattered across sales, social media, campaigns and spreadsheets. We bring that information together, interpret it and show what it means for the business.

  • Data analysis

    Sales, orders, website visits and campaigns analysed together, to understand what really brings in customers.

  • Competitor analysis

    What competitors do, where they are present, how they position themselves and where the opportunities are.

  • Market research

    Demand, trends and customer profiles, to assess a new service, a new location or a new audience.

  • Positioning

    What makes your business different and how to communicate that difference clearly.

  • Dashboards

    An up-to-date dashboard with the key indicators, so you can follow the business without hunting for numbers in several places.

  • Strategy and opportunities

    A plan with clear priorities: what to do first, what can wait and what to stop doing.

An analyst reviewing a report with charts on a board
For businesses in every sectorIn Luanda and across Angola

Who it is for

Data and strategy for every kind of business

Every sector has seasons, peaks and shifts in demand. With the right data you see what repeats every year and prepare in time.

  • Trade and retail

    Best-selling products, busiest days and the channels that bring in customers.

  • Services and B2B

    Where quote requests come from, conversion rate and the most profitable customers.

  • Restaurants and hospitality

    Occupancy by season, the most popular dishes and rooms, and the share of each booking channel.

  • New projects

    Market and competitor research before opening a new venue or launching a new service.

How we work with you

How we work with your data

We start with the questions the business needs to answer. Only then do we collect and analyze data, so the result is useful and not just another report.

  1. 01

    The right questions

    Together with your team we define the decisions the data should support.

  2. 02

    Collection and organization

    We gather internal and external data and organize it reliably.

  3. 03

    Analysis

    We interpret the numbers and compare them with the market and competitors.

  4. 04

    Recommendations

    We present clear conclusions and an action plan with priorities.

Frequently asked questions

Frequently asked questions about data analysis

What data can I analyze as a small business?

More than you think: sales, orders, messages received, website visits, reviews and campaign results. We start with what already exists and show you what is worth starting to record.

What is the difference between market research and competitor analysis?

Market research studies demand and customers: who they are, what they look for and when. Competitor analysis studies other businesses: what they offer, how they communicate and where they leave room.

Do I get a report or a dashboard?

It depends on the need. A one-off study ends in a report with recommendations; ongoing monitoring works better with an up-to-date dashboard.

Does my business data stay confidential?

Yes. Your business data is used only for the agreed work and is not shared with third parties.

Can you help assess a new investment?

Yes. Before you open a new venue or launch a service, we study demand, competitors and the audience, so the decision rests on concrete information.

How does strategy connect to marketing?

The conclusions of the analysis define the audiences, messages and channels of the campaigns. Then the campaign results feed back into the analysis, in a continuous cycle.

Other services

Services that work together.

All services

Booking

Let's talk about your business.

Book a conversation with us so we can understand where you are, where you want to go and how we can help.

  • First conversation, no obligation
  • About 30 minutes
  • In person in Luanda or online
  1. 1Service
  2. 2Date
  3. 3Time
  4. 4Contact
  5. 5Confirmation

Which services are you interested in?

You can choose more than one.